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About

Who We Are

At Three Eyes, we are dedicated to helping businesses in the food industry unlock their full potential through innovative, actionable, and results-driven strategies. With a focus on practical innovation, we specialize in uncovering insights, framing opportunities, and developing solutions that drive meaningful impact for our clients.

Who We Work With

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Manufacturers

We help food manufacturers identify opportunities, create winning product concepts, and bring innovations to market that drive performance.

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Distributors

​We collaborate with distributors to optimize product portfolios and align offerings with market and customer needs.

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 Operators

We partner with restaurants to uncover consumer insights, develop crave-worthy menu innovations, and enhance operational feasibility.

Suppliers

We work with ingredient and packaging suppliers to identify trends, refine offerings, and create solutions that add value for their customers.

Retailers

We help retailers curate winning product assortments, uncover consumer trends, and drive sales through strategic innovation

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Our Philosophy

We believe innovation is only real when it launches successfully and delivers measurable results. Our approach is grounded in:

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  • Practical Innovation: Solutions that work in the real world, not just on paper.

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  • Performance-Driven Focus: Every initiative is designed to boost volume and company performance, ensuring long-term success.

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  • Desirability, Feasibility, and Viability: Balancing consumer appeal, operational practicality, and financial sustainability.

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  • Not Foodie-Focused: Our work is rooted in consumer and market needs, not trends that cater to niche audiences.

Our Services

At Three Eyes, we deliver end-to-end innovation services tailored to operators, manufacturers, distributors, suppliers, and retailers. Our process is organized into four key phases to ensure your innovation is practical, impactful, and performance-driven.

Opportunity Framing & Scoping

 

Understanding where to focus ensures innovation delivers measurable business results and aligns with consumer and market needs.

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  • Consumer Analysis

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  • Market Immersion

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  • Customer Assessment

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  • Market Trends

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  • Company Alignment

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  • Feasibility Scoping

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​Insights Framework

 

Dig deep into the data and research findings to uncover insights that inspire impactful innovation.

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  • Dig Site Mapping

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  • Trends Synthesis

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  • Hiring & Firing Factors Analysis

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  • Insight Statement Development

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  • Reasons-to-Believe Articulation

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Ideation & Concept Creation

 

Generating actionable ideas ensures a steady pipeline of innovation that is desirable, feasible, and viable.

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  • Strategic Ideation Sessions

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  • AI-Enhanced Ideation

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  • Concept & Platform Creation

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  • Concept Prioritization

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  • Gap-Filling Ideation

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Concept Development & Launch Readiness

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Translating great ideas into market-ready innovations ensures impact and drives business performance.

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  • Proposition Development

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  • Positioning Strategy

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  • Range Development

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  • Validation Research

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  • Launch Material Management

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